Citibank China expands; Opens branches at Chongqing and Xintiandi
December 10, 2009‐ China
Citibank China is making further inroads in the Chinese banking space with the opening of its ninth branch in China. The new branch is opened at Chongqing and will cater to banking and wealth management services of both corporate and individuals. The branch will also offer RMB and foreign currency products and services to multinational and local companies.
China remains one of our priority markets, says Citigroup senior vice chairman William Rhodes. Anand Selva, EVP of Citibank (China) said that the Chongqing branch will house the largest retail banking team in China of Citigroup.
Citibank China also opened a sub branch in Xintiandi, Shanghai recently. The hi-tech branch is Wi-Fi enabled and is the first sub-branch is first Citibank outlet to be fully Wi-Fi enabled. The branch will have Internet kiosks for customers to browse the Internet. A number of interactive touch screens are available that enable customers to easily view at their own leisure Citibank’s latest product and service offerings, latest news relating to Citibank, and a range of other information at the touch of a finger. Live interactive video phones allows customers seeking additional expert opinion in relation to a particular financial need have the ability to consult with Citibank China specialists at another location on a real time basis using video phones. allboard screens ensure an uncluttered working environment and a more interactive customer service experience allowing customers to see everything their personal banker sees. In addition, wireless tablet computers provide added convenience, mobility and flexibility during customer interactions.
High resolution LCD TV integrated media contents of CBN news, latest Citibank product & service posters and text lively updated via centralized media content management system. The sub-branch uses wireless phones for all staff while providing complimentary use of mobile phones for its customers.
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