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Axis Bank launches first ISIC co-branded Forex prepaid card for students in India

August 28, 2013‐ Mumbai, India

Axis Bank has launched a unique co-branded Travel-Currency Card for students in association with The International Student Identity Card (ISIC). The photo Travel Currency Card will be available in USD, Euro, GBP and AUD currencies and will be accepted at 34 million merchant locations and at over 2 million MasterCard ATMs.

The card design will include the name of the student, ISIC license number, name of the university where the student is enrolled and the date of birth along with his photograph. The card is completely secure and comes with a 4-digit PIN to authorize ATM transactions. Customers enjoys preferred exchange rates for loading on the card and can store/ refund the balance or reload the card and use it for unlimited transactions.

The ISIC card is the only internationally accepted proof of bona fide student status. First established in 1953, the ISIC card is now issued in over 125 countries, with more than 5 million valid cards in the hands of students each year. Through the wide range of opportunities available to cardholders, the ISIC Association aims to play a supporting role in improving intercultural understanding, increasing educational opportunities and facilitating student life across the world. Related to this, the ISIC card has been endorsed by the United Nations Educational, Scientific and Cultural Organization (UNESCO) since 1968.

ISIC is represented in India exclusively by STIC Youth Travel Pvt Ltd. Through a global agreement with MasterCard, ISIC is working on developing financial co-brands across segments for students and youth in India. ISIC has also entered into academic co-brands with universities such as University of Petroleum and Energy studies (UPES), Rotary Public School and other student, youth and education bodies in India. The STIC ISIC team is focused on developing the ISIC across the country and bringing high value benefits and services to Indian students, youth and teachers through its three products - International Student Identity Card (ISIC), International Youth Travel Card (IYTC), International Teacher Identity Card (ITIC).

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